Market Intelligence Brief - China 2022

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This report highlights five key trends in China’s outbound student market, which remains the single most important source of international student enrolments for the UK higher education sector. The five trends discussed in this report each describe part of a fundamental shift that has taken place in China’s education market. Covid-19 has exacerbated some of these trends, but it has not by itself caused any of them. In combination, these trends point to a market that is rapidly evolving and becoming more competitive. For UK institutions, this increases the urgency of re-assessing how their recent recruitment performance in China compares with the overall market.

Eligible users (all UK Higher Education providers) will be able to download the report for free. Please add the report to your shopping cart and the total amount will be updated to GBP 0. If you encounter any problems when downloading the report, please e-mail insightsandconsultancy@britishcouncil.org.