Study UK

The Study UK campaign showcases the UK’s outstanding higher education provision and the life-changing opportunities it brings to international students. Launched in 2016, the campaign has engaged more than 50 million people, helping them to realise their personal and professional ambitions. It is delivered by the British Council in partnership with the UK government’s GREAT Britain campaign.

Join the Study UK campaign

All eligible UK higher education institutions (please see eligibility criteria below) are warmly invited to engage in the range of promotional opportunities offered by the Study UK campaign and to use the free Study UK marketing assets in their own marketing activity.

Information about the latest promotional opportunities offered by the Study UK campaign is available here. Alternatively, please feel free to get in touch at to express interest.

The Study UK marketing assets include:

  • campaign logo lock-ups
  • artwork for posters and other applications
  • social media assets
  • digital assets

All marketing assets:

  • are free to use and can be tailored to reinforce the credentials of higher education institutions
  • demonstrate the range of study opportunities available in the UK
  • help to amplify unique stories about student life in the UK

Follow these three short steps to access the marketing assets:


Eligibility criteria

To see if an institution is eligible, please check here for institutions in Scotland and here for all other institutions in the UK, and ensure the institution is licensed to sponsor migrant students under Tier 4 here.


Partnership Pack & Partnership Guide

To accompany the above marketing assets, the Study UK campaign team has produced a ‘Partnership Pack’ and a ‘Partnership Guide’. They are available to download for registered users of the International Education Services website. Download links will appear below when logged in to this platform.


Where can I get more information about the Study UK campaign?

You can get more information about the Study UK campaign by visiting the campaign website, and through our student-facing channels:

Please note: the following examples are for demonstration purposes only and you will need to download the original assets from the Asset Bank (details above).

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